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In the ensuing day or two, fans (including myself) played the life out of the available 10 second snippets, and perhaps by the grace of collective fan will-power, an MP3 of the full reference track, including an early version of Drake’s verse, began circulating on Twitter. Today, I can’t choose between the Rih and PND versions, but am happy I’m on Earth while the two can co-exist. The leak/“promotional release” of Kanye West’s “ Real Friends” on Soundcloud last year was a brilliant disaster. “Un momento,” West tweeted just minutes after deleting the newly-uploaded track off of his Soundcloud.
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“There was a slight distortion in the main loop within Real Friends.” He ended up posting and deleting the track two more times before getting it right, causing an abundance of “Kanye doesn’t know how to use the internet” memes and Zippyshare links to simultaneously seize the timeline before noon. When it’s back up all rippers please rip the new one instead.” The internet couldn’t wait a single minute to hear the new track, and thus illegal streaming and link-hunting ensued, prompting West to then tweet, “It will be back up shortly.
The “Real Friends” revisions were West’s first steps in making The Life Of Pablo the potentially forever-evolving project he imagined it to be, and it was exhilaratingly odd to witness the process in real-time, with millions of people tuned in. Maybe “Real Friends” wasn’t technically a “leak” because it was West himself releasing and un-releasing the record the entire time, but he made it hard for me not to remember it as one of the greatest leaks ever.-SAM BALABANīobby Shmurda’s “ Bobby Bitch” in-studio teaser is perhaps the definitive example of when a snippet is better than the final version of the song. Set to carry the momentum of his breakout summer 2014 hit, “Bobby Bitch” was first teased through a Twitter video of Bobby and friends collectively freaking out and turning up to the song in the studio. I remember replaying the short video with friends, and being stoked at how hard the beat knocked, at how live Bobby and his squad were, at how Rowdy Rebel held the neck of Bobby’s jacket as he thrashed to the song that was soon to reach the masses. The song snippet was only 20 seconds long, but was enough for us fans to know that there was an undeniable slapper on the way - or so we thought.įast forward to the song’s actual release in November 2014, in the form of a action-movie themed music video, and my friends and I were let down, to say the least.
The final form of the song sounded like a watered down version of the original - no hard knocking drums, no searing strings, no automatic full team turn up. The “Bobby Bitch” snippet and song taught us an important lesson that day - never get too hype off of a snippet, as it will almost inevitably be more live than the final form of a song.-NK #Im gay meme.